New Maggi food-bases
An already existing line-up of Maggi products is expectig new members, but it’s currently facing a problem: They’re underselling.
In a team-effort, Maggi reached Chile’s PUC to develope a rebrand for their line-up pre-made dishes. Inspired by the logics of resource managment videogames, the New Maggi food-bases work under the logic of reducing the products to their core and use those to combine and mix them to develope the already existing dishes, without the need to buy a new product for each dish, reducing the product costs and making it more financially accesible for customers.
»Packaging
»Market strategy
»Team management