# Brand Identity
# Advertising
# Narrative creation
Christina Ortega’s School of Ballet has taught thousands of people the arts of the ballet thanks to pass-through-generations techniques and teachings, and with that spirit is that it realizes a gala at the end of the year to symbolize the begining of the christmas season for Chile’s 10th region.
During 2025 it celebrated it’s 65 year anniversary with an all-time classic “The Nutcracker”, and the king has personally invited everyone in Puerto Montt to assist to celebrate this iconic moment in Christina Ortega’s ballet trajectory.
Challenge
Cristina Ortega faced a milestone in her career, 65 years on the teaching on top of developing the already existing Christmas Gala. With the already established theme of “The King” inviting people to watch the gala, the mission then was creating the look and universe that this events where happening in. Turning an already recurring event into something that could stand above all else in a memorable way.